Where the options live
Edit a link in Relay and find the options rows. Each option is a checkbox with a short description beneath it, so you can see at a glance what the toggle does. The four options are Enabled, UTM Parameters, QR Code, and Password Protection.
All four are saved together when you submit the form, so set them how you want before clicking the save button at the bottom of the page.
Toggle Enabled
The Enabled checkbox controls whether the link is live. When it is checked, the link resolves and clicks are tracked. When you uncheck it, clicks are not tracked and the link returns a 404 to anyone who follows it.
Disabling is the clean way to retire a campaign URL. The link record and its click history stay intact, but the destination stops resolving, so you can pause a link without losing its analytics.
Turn on UTM Parameters
Check UTM Parameters to automatically append UTM parameters to the destination URL for campaign attribution tracking. This means the analytics platform on the destination site sees the campaign, source, and medium values carried through the redirect.
Enable this whenever the link feeds a campaign you want to measure in GA4 or another analytics tool. Without it, the redirect still works but the destination loses the UTM attribution.
Generate a QR Code
Check QR Code to generate a QR code for the link that can be downloaded and used in print or digital media. This is useful for posters, packaging, table tents, or slide decks where a scannable code beats a typed URL.
The QR code resolves to the same short link, so all the tracking, UTM stamping, and analytics apply exactly as they would for a clicked link.
Require a password
Check Password Protection to require a password before redirecting to the destination URL. When you enable it, a password field appears so you can enter the value visitors must supply. Visitors who reach the link are prompted for the password before the redirect proceeds.
Use this for gated content or internal links you do not want openly accessible. Leave it unchecked for an open redirect that anyone with the link can follow.
Disabling a link is a quick way to retire a campaign URL without deleting it, since it preserves the click history while returning a 404. Re-enable it later if the campaign comes back.
Password Protection adds a gate before the redirect, so it is not suited to links you expect to convert at high volume. The extra step will reduce click-through on broad marketing links.
Troubleshooting
The link returns a 404
A 404 almost always means the link is disabled. Open the link edit page and confirm the Enabled checkbox is checked, then save. If it is enabled and still 404s, confirm you are using the exact short link, since a wrong slug will not resolve.
UTM values are not reaching the destination
If the destination analytics is not seeing campaign attribution, confirm the UTM Parameters option is checked on the link and that you saved the change. Then verify the destination URL did not already carry conflicting query parameters that override the appended values.